Did you know that you can play your YouTube
Video Ad before other people’s popular videos?

For example if your competitor’s video receives millions of views you can literally steal some of their traffic as long as their YouTube video is monetized. You just need to create target lists containing videos that allow monetization.

This is called placement targeting.

There are 2 ways of finding monetized videos…

1.Manual Method (slow)
2.Use Veeroll (fast)

Here’s a tip…

Create a campaign with more than 100 videos (placements)per target list. Each video ads campaign can have up to 10 target lists.

Now you know how to find 100s of monetized videos
for your YouTube Videos using Veeroll.

Get Started With VEEROLL For FREE Today!
Go to >>> http://www.drostdesigns.com/go/veeroll

Veeroll is web-based software that allows you to quickly and easily create a high converting video ad using professional templates.

Here are the 3 types of ads you can create within Veeroll

Watch the video below…

1. Annotations
These are ads where you add your own clickable annotation to your video after it has been created. The call to action for these ads are positioned in the middle of the screen. When someone clicks on the annotation they’ll be directed to your landing page.

The disadvantage of this method is that Annotations only work on desktop devices. If you want to target mobile users utilize the cards template.

2. EasyClick
EasyClick templates display a link at the bottom left of your video. The link will automatically be added after setting up your ad in Adwords. When someone clicks on the link they’ll be taken to your landing page. If you want to target mobile users utilize the cards template.

3. Cards
Card templates display an arrow that points to the cards. Cards are clickable on both mobile and desktop devices. They have to be manually created from within your YouTube channel after your ad has been created.

Here’s how to create a Video Ad inside Veeroll

Step 1. Create your video ad
Step 2. Add an annotation or card on YouTube
(Skip step 2 if you select an EasyClick template)
Step 3. Create your campaign in AdWords.

Here’s a secret tip..
Annotations are not officially counted as clicks. You won’t pay anything if someone clicks on the annotation however you WILL pay when someone watches your ad for 30 seconds or engages with your ad.

This means you can get annotation clicks for free because
they currently don’t register within AdWords.

If they click “skip ad” you also don’t pay anything.

That’s it!
Now you know how To Create A YouTube Ad Within Veeroll

Get Started With VEEROLL For FREE Today!
Go to >>> http://www.drostdesigns.com/go/veeroll

Do you want to drive more clicks to your website or landing page?
Did you know you can get a free advertising banner
on your YouTube video?

Watch the video below..

If you create a TrueView video ad, you can create a Call-To-Action Overlay banner that displays at the bottom left of your video(whether the video play is triggered by a video ad or not). The overlay will appear as soon as the video begins to play and can be closed by the viewer. When viewers click the overlay, they’ll be redirected to your external site (landing page or video) as specified in the overlay’s final URL.

Currently, CTAs remain on the video for as long as the video owner chooses, even if the video is no longer being promoted. You can include a title and a link on the banner so when you click on the link it goes to your opt-in page. The ad banner disappears after about 10 seconds.

Here’s how to create a free call to action
overlay banner on your YouTube video:

• So we go to the YouTube Video Manager select a video
• Click the dropdown
• Click promote
• Click promote your video
• Select the campaign budget…in this case we’ll put in $1.00
  but we’re not going to actually pay anything
• Audience…select everyone
• Next step..put your headline in box
• Put a description 1 in there
• Add Description 2
• The Thumbnail has already been selected
• Click “next step”
• It says ‘Sign in to Adwords” so I sign into my AdWords account
• Here’s your ad copy, budget, potential reach
• Here’s my in-stream ad
• Here’s my in-display ad
• You’ve got add your payment information (if you haven’t already)
• Click “create and launch campaign”
• Both in-stream and in-display ads re under review
  so I am going to pause the campaign
• I’m going to go back to my list of “all campaigns”
• Here it is Campaign #11 so I am going to pause that
• Now I am going to go back to my video
• Click “edit”
• You’ll see an extra link called “call-to-action overlay”
  so I am going to click on that
• And I can put in my headline
• You can upload an image 74 by 74 pixels..I am going to leave that
• Put in your display URL and also destination URL
• Make sure “enable on mobile box is checked
• Check the sentence..”The content of the call to action overlay
  must abide by our Editorial Guidelines“
• Make sure that your ad abides by the Editorial Guidelines
• Click “Save changes”
• Let’s check the video…
• Here it is “Get Free YouTube Traffic”..if I click on
  that it goes to my opt-in page
• That’s all there is to it!

Here are 4 important things to keep in mind…

1. Videos displaying cards will not display a Call-to-Action overlay banner.
2. You can only create one CTA overlay per video and that CTA will
remain on the video whether you promote it or not.
3. The Display link doesn’t have to be the same as the actual link itself.
4. Your call to action overlay will also display on mobile devices.

Now know how to generate free clicks to your video
using a call-to-action overlay.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet.

What if you could show your YouTube Video before your competitor’s videos which get millions of views and subscribers?

It will get you a ton of laser targeted traffic to instantly promote your video. You literally steal some of your competitors’ audience to rapidly grow your own audience. This is called Placement Targeting.

Here’s How To Set-up Placement Targeting Inside Google AdWords:

Watch the video below…

• Let’s enter the popular keyword phrase “six pack abs” in YouTube
• Click “search”
• Now you can see there are a number of ads at the top..I’ve got a very popular one here called “extreme six pack abs workout”
• Let’s check that out to see if it’s monetized
• You can see that an ad is playing before the video so that
  means it’s monetized and we can play our ad before that video
• You also see that it’s got over 18 million views and has over 3 million subscribers so this is a good video that we can play our video in front of
• So we simply copy that URL and we can add it to a text document
• Ideally we’ll compile a list of maybe several hundred URLS
  of different competitors’ videos
• Next you want to sign in to your Google AdWords account
• So all our campaigns are listed here
• Let’s go down to a test campaign..go to test 4
• And then we select “video targeting”
• Select “Placements”
• Click on the Placements box
• Select your ad group that you’ve set up..in this case “instream ad group”
• And then you just go to your video that you’ve selected…copy it and paste it into the text document then click “add placements”
• And now it says “YouTube Video Placements 1” “Extreme Six Pack Abs Workout”
• You can repeat this process by creating a list of competitors videos
  that are monetized and add all the URLs in the text document
• You can also “Search for suggestions” so say I put “six pack abs’ in here
• Click “search”
• Then check “YouTube Video Placements” “how to get six pack ab
  in 3 minutes for a kid”
• Click the link and here it’s got “how to get six pack in 3
  minutes for a kid” in your YouTube video placements
• After you’ve done that just click “Save”

Keep these 2 important things in mind…

1. Monitor your campaign over the next few days to see which
   placements are receiving the most views
2. Pause the placements that didn’t receive any views so you
   can focus on the ones that are performing the best

That’s it!
Now you know how to steal your competitors’ audience using YouTube Video Ads.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet.

• Did you know that you only pay for your video ad if somebody watches it for 30 seconds or engages with it, whichever comes first?
• If someone skips your ad before 30 seconds you don’t pay a cent.

This means you won’t waste money for people that are not interested in your business. It allows you to maximize your budget by delivering the right message to the right people at the right time.

Watch the video below for an example…

• Here’s an in-stream video ad that is playing before my own video
• If I click on the links in the ad then the advertiser will pay for their particular ad.
• If I choose to skip the ad by clicking “skip” within 30 seconds they don’t pay for the ad but if I watch the ad for a full 30 seconds then they will pay for the ad

• Here’s a video ad campaign where I received more views than what I paid for…
• I received 1533 impressions. An impression is counted each time your ad is served on Google’s ad networks such as Google.com or other publishers sites, applications.
• Even though it says I got 434 views in Google AdWords when I checked my video it says I got 685 views
• That means I got over 100 views for free
• These people are probably the ones that skipped my ad so I didn’t have to pay for it
• I got a view rate of 28.31%. The view rate is the number of views your Trueview video ad receives divided by its number of impressions which is 1533.
• The average cost per view (CPV) was only 1 cent however I paid less than that because I got a 100 free views
• The total cost was $5.11 cents
• I had 11 earned views. An earned view occurs when someone who views your ad and then watches another video or videos in a linked YouTube channel within 7 days of the ad view. These additional views are earned views, but you won’t be charged for them.

Now you know how to get YouTube video views for less than 1 cent
per view. You only pay when people actually watch your ad.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

Did you know that YouTube Advertising Campaigns have
now merged with the core AdWords interface?

No longer do you have to go to a special section within AdWords to create and mange your video ad campaigns. No longer do you have to jump back and forth when optimizing across different campaign types. You’ll also save a ton of time working on different campaign types with the bulk management tools.

Here are the 5 things you need to know about the new AdWords Interface….

1. Campaign type selector
In the top left corner, you can find the campaign type selector. This is useful to see only campaigns of a certain type. For instance, selecting “Video” gives you a view of your campaigns.

2. Ad group creation
Targeting groups are now replaced with ad groups. Every ad group will have either an in-stream or in-display format. Though each ad group has only one format, campaigns can have multiple ad groups so you can still run both in-stream and in-display ads in the same campaign.

3. Bulk edits
You have a ton of options designed to help you manage, optimize, and report on accounts with lots of campaigns. For instance, bulk editing lets you modify information for multiple campaigns at once – directly from the use interface and bulk uploads let you download a snapshot of your campaigns, make changes at the same time

4. Filters
Now have the ability to filter your results to isolate things like campaign name, label, cost, and conversions.

5. Creating remarketing lists
Video remarketing is now in the AdWords shared library and YouTube account linking is in the linked accounts section. You’ll also be able to see analytics for your video ads within the new “Videos” tab, and manage your targeting within the “Video targeting” tab.

To upgrade, login to your AdWords account, go to “all video campaigns” click on the Upgrade Center link to easily switch over all your campaigns in one fell swoop.

If you want to know how to set-up your first Video Ads Campaign then download my cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

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YouTube Video Ads Top 10 Best Practices
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Do you want to know how to get higher click-through rates, lower advertising costs and a higher return on investment (more sales, leads & profits) with YouTube Video Ads Campaigns?

Video Drill Helps You Find the Most Targeted Audiences
on YouTube to Run Your Video Ad Campaigns To.

Watch the video below…

Here are the top 7 most powerful features of Video Drill Software:

1. Video & Channel Dashboard
Build up targeted audiences from different keyword
combinations which can be exported with 1 click.

2. Keyword Search Module
Video Drill allows you to find keywords searched by users on YouTube, where as doing so manually only provides keywords from Google. Again, providing more targeted search results relative to video advertising.

3. Video Search
Finding video URLs to target is time consuming. Picking out video URLs one by one and building up 100 links can take hours. Video Drill allows you to generate a targeted list of videos of any size in a few clicks. These are called Target Groups.

4. Channel Search
Just like “Video Search”, this module allows you to search channels to target on YouTube. Grab all the video uploads from one channel in one click, or create full channel lists that can be targeted in an ad. Saving time and going the extra mile. These are called Channel Groups.

5. Advanced Filtering System
Unlike any other targeting software, Video Drill has an additional filtering system built in to help narrow down to the most targeted audiences to run ads to.

6. Smart Ranking
Rank your videos by likes, comments, dislikes, like/dislike ratio or channels by the subscribers, views etc, allowing you to find the best videos possible to target within a specific niche.

7. Ad Drill
1 click upload to AdWords. Select a single or multiple target groups from your dashboard and create an ad that can be exported to AdWords in one click.

The problem with manually doing YouTube advertising is you usually have to get the placement URLs (the videos you want to advertise on) one by one. This is painstakingly time-consuming. Video Drill allows users to get as many as they want with a few clicks (not only that, but more targeted videos too).

Get Video Drill NOW at:
http://www.drostdesigns.com/go/videodrill

Video ads are a highly effective low cost opportunity to increase visibility, improve branding and generate leads. The most effective video ads are based on a variety of best practices.

Here are the top 10 best practices to get
you started on the right foot….
Watch the video below…

1. Define your audience before you start creating your ad
The more specific you get when targeting your ad the better return on investment. For example only create one targeting group per video.

2. Grab viewers attention in the first 5 seconds
Most ads are watched within 30 seconds so you need to grab the attention of your viewer within the first 5 seconds otherwise you’ll lose them. One way to achieve this is to ask a question at the beginning of your video.

3. Keep your video short and simple
A video ad is typically less than a minute long so don’t try to cram too much information in that time. Instead just focus on one main one point you want to get across.

4. Script your videos
Instead of “winging it” and making a bunch of mistakes, try writing out a script of the content of your video. Avoid reading the script while shooting the video. You can do this by just memorizing one line or 2 so it will sound natural to your listeners.

5. Include a call-to-action
If you want viewers to see your offer or to opt-in to your landing page you have to tell them what to do. To do this make sure you ad your call to action before the end of the video.

6. Optimize your campaign to improve conversions
Start with broad targets, such as “All topics” or “All interests” to let your ads accumulate views and clicks. Once you have data on individual topics and individual interests, then create new targeting groups. Set higher bids for high performers. Set low initial bids such as $0.05 then adjust based on the results.

7. Track your conversions
If you don’t set-up conversion tracking for your ads you won’t know which ad is performing better than the other one. Once you’ve gathered sufficient data then pause the ad that is not performing well.

8. Test different targeting groups
You may discover that the targeting group that you created for your ad doesn’t generate any views or clicks. Instead of giving up try a different targeting group such as keywords, interests or placements.

9. Test different types of ads
Create different video ads to test the effectiveness of different assets. The talking head video that you spent hours filming may not appeal to your target audience. Try creating an explainer video to see if it performs better. You just might be surprised with the results.

10. Add negative targets for your ads
If your your ad is not relevant to a particular topic or demographic, consider adding it as an exclusion at the campaign level.

That’s it!
Now you know the Top 10 Best Practices For Video Ads

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet