There is often a great disconnect between the content on your website and your audience because it’s written in an impersonal manner. The difficulty of trying to sell a product is that you can’t touch it therefore the words you use have to do all the work by getting the visitor to take action and buy the product.
To engage your readers you need to imagine having a conversation with the person sitting opposite you. Only after you’ve personalized your web copy send it to the rest of your audience. They’ll think it was meant for them because your content was personable.
6 ways to engage your audience in a conversational manner
