The main purpose of a landing page is to attract attention and get the visitor to purchase your product or subscribe to your opt in form. The disadvantage of written content is that it only appeals to people that wish to read web copy. It’s easy for the visitor to get bored and doesn’t engage the senses unless you hire an expensive copywriter. Many people don’t bother to read a long sales page and quickly leave because they become are uninterested.
Top 7 Benefits of a Video Landing Page
