Are you tracking the visitors to your website?
What is the total and unique number of visitors?
Which is more important?
If you’re not tracking how many people are visiting your website and where they are coming from it will be difficult to measure your site’s growth and understand why it’s happening. To achieve this you need to utilize the statistics software usually included with your web hosting plan (e.g. awstats) or install Google Analytics Code on your web pages.
What are unique visitors?