March 5, 2012 by 1 Comment

Quality Content vs Thin Content – Infographic on Google Panda Update

Panda Update
In 2011 Google updated their ranking formula to filter out low quality or thin content from it’s search results and encourage content marketers to only publish quality content. Many popular websites were affected and had to change their ways to remain in business. For instance one of the most popular article directories on the Net EzineArticles got hit severely because a lot of the content submitted was scraped, spun or just badly written..in other words the content didn’t offer much value to it’s readers and simply clogged up the search engines. After the Google Panda Update it changed it’s rules by only accepting quality content.

The infographic below displays the Google Panda Update in graphical format:

  • How Panda Works
  • The changes it’s gone through since 2011
  • How it affects you
  • What you should do from now on

[Read more…]

Filed Under: SEO Tagged With: , ,
May 24, 2008 by Leave a Comment

Ebook Marketing – How to Market Your Ebook with Articles Part 2

5. Quality content

There’s a lot of junk content on the Net.

How is your article going to stand out from others?

Begin writing in a natural style like you are sitting across from your customer and talking to them. The quality of your content will determine how many readers you attract. Seek out popular ezines in your target market then ask them if they would be open to receiving your articles.

A thoroughly researched and well-written article will attract many more readers than one that was been hastily put together.

6. Call to action

So you’ve written a great article but no one is clicking on the link in your resource box. This means you need to take a hard look at your call to action. Try to make a natural transition from your content to your CTA.

For example you’ve just explained the benefits of writing articles to gain traffic. Your CTA could say something like:

“To learn the secret strategies of how to write and submit articles to gain lots of traffic please visit: www.yourdomain.com.”

This CTA emphasizes you’ve got to know these secrets if you are going to do this correctly. It appeals the reader to take action to find them.

7. Testing

The key to successfully marketing your ebook or product is to continually test your marketing strategies until you find one that works then stick to it. I’ve discovered article marketing is a very effective way to generate long term traffic but it needs to be done correctly. This means you need to try different headlines, resource boxes, vary the style of your content and submit your article to the top article directories and niche web sites.

Use Google Analytics or your hosting stats to track the visitors to your web site. If you write and submit articles consistently you will notice a steady increase in page views, rankings and sales.

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Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Filed Under: Article Marketing, Ebook Creation Tagged With: , , ,
May 5, 2008 by Leave a Comment

Article Marketing Success – Attract Traffic and Increase Conversion Rates

The key to article marketing success is to get lots of eyeballs reading your content. The other point of success is that your article needs to be so compelling that it draws the reader naturally through the content then responds to your call to action in the resource box.

Let’s say you get 100 people reading your article and only 1 buys your product. That means your conversion rate is 1%. If you get 300 people to read your article and 3 people respond to your CTA, your conversion rate is still 1%. If you continue building more traffic it may slightly increase your visitor numbers but your conversion rates will still remain the same.

How to increase conversion rates

1. Quality content

Place yourself in your visitors shoes and try to read your content from their viewpoint. Ask yourself “what’s in it for them?”

Did you clearly point out the problem the reader is having?
Did you offer multiple solutions to the problem?
Did you explain each solution clearly?
Does your content have a natural flow that pulls the reader through it?
Did you create a clear summary of the article in the concluding paragraph?

By addressing these questions your content will have more impact.

2. Call to action (CTA)

This is the only place you get one shot for your visitor to take action…buy your product or service or subscribe to your ezine. if you’ve done a good job pre-selling your product in the article your visitor will respond positively to your CTA.

The first sentence or paragraph of your resource box is where you make your offer. The next few sentences explain who you are and includes your web site address.

3. Sales page content

Your visitor gets taken to your sales page from the CTA in your resource box. If the sales page is not compelling it will not convert the readers into buyers.

Here are 7 ways to increase your sales page conversion rate

4. Download page

The download page is what visitors receive after purchasing your product. It should thank them for their purchase and clearly restate the name of the product to reassure the visitor the information is correct.

Provide clear instructions how to download your ebook…not all users are computer savvy. You might also offer another product here that will further help the reader.

If you attract lots of traffic to your articles and convert readers into buyers you’ll have created a successful marketing funnel or system that you can use repeatedly.

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If you want to attract a continuous stream of NEW visitors to
your website without spending a dime on advertising pick up a copy of
my new ebook”Article Marketing Strategies“…
to receive immediate and long-term traffic to your web site.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Filed Under: Article Marketing Tagged With: , , ,