Have you ever faced the dilemma of where to place the sales page of your ebook?
It’s worth putting some thought into it because you want to attract as many buyers as possible. Alot will depend upon what you already have in place. For example my main web design site ranks well for numerous keyword phrases and gets lots of traffic (approx.29,000/month). My web design discussion blog gets approx. 10,000/month so I could use both of these resources to drive traffic to a sales page on its own domain.
If you don’t have a web site you could create a blog and drive traffic to the sales page or create a one page web site that uses an opt-in form to capture subscribers that can be converted into buyers later.
Here is a run down on the different sales page strategies:
1. Opt-in form on sales page
This method gets visitors to subscribe before you offer them your ebook. The idea behind this is to create a large list of potential buyers that you can offer your ebook to and continue to sell to them.
The opt-in form is usually in the form of a squeeze page meaning they have no alternative but to fill in their name and address
to receive a free report or newsletter. Many marketers use this method because they think if people don’t subscribe then they won’t buy anything.
The various kinds of opt-in forms include pop-ups, pop-ins, pop-in after they leave, drop-ins or autoresponders.
Autoresponders
After a person opts-in they receive a series of follow-up messages with each one of them introducing your ebook. Only a few people purchase a product from one exposure so the follow-up messages expose them to your product serveral times giving several opportunities to purchase.
2. Sales page with download link on thank you page
When the person purchases your ebook from the sales page they get taken to a thank you page that asks them for their name and email address. They receive the download page after submitting the form. This enables you to capture their contact information and makes sure they have no troubles with the download. You could create an upsell product on this thank you page because they are already in a buying mood.
3. Sales page as the blog home page
Visitors would immediately be presented with this page when arriving at your site. This method would be best for people who have read one of your articles so they have been prepared with knowledge about your ebook.
You could build traffic to the blog with lots of targeted content related to your ebook topic. Your ebook could be exposed to visitors on every page.
The downside of this method is that you are asking them to buy without preparation especially if this is the first exposure to your product.
Which Model Works Best For You?
Part 2 of Sales Page Strategies can be read in my next post
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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO
