December 3, 2010 by Leave a Comment

Build Your List With Video Marketing

Most people grow up watching TV and/or playing video games so they are very familiar consuming content this way. Many Internet users prefer to watch and listen to content rather than reading it because it is more engaging. Videos enable you to convey a personal message (e.g. talking head video) or create a professional slide show presentation. Video marketing is one of the most effective methods to build your list.

How to use video marketing to build your list

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Filed Under: List Building Tagged With: , ,
November 29, 2010 by Leave a Comment

List Building Using Google AdWords

If you’re willing to invest some money into building a list consider using Google AdWords. It’s faster than free traffic methods because your ads are very targeted and will immediately appear on the first page of Google. If you tried to get first page rankings for your squeeze page using search engine optimization it would take several weeks or months depending on the competitiveness of your keywords. Google AdWords enables you to get instant traffic.

How to use Google AdWords to build your list

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November 24, 2010 by 1 Comment

List Building Explained – The Top 4 Reasons Why You Need A List

If you’ve been online for any amount of time you’ve probably been told you need to build a list however nobody explained why and how to do it. Many business owners rely on pay-per-click advertising, article marketing, search engine optimization and social media to drive traffic to their websites but fail at building a list. This is a big mistake because once you build a large list you don’t have to rely on other marketing methods that are outside of your control. If you take good care of the people on your list you’ll reap many rewards.

List Building Explained – The Top 4 Reasons Why You Need A List

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February 25, 2010 by Leave a Comment

Video Marketing: Top 7 Ways to Build Your List with Videos

Building a list of subscribers online is not easy unless you’re already recognized as an expert in your field and get huge amounts of traffic to your website. Most online business owners will build their lists slowly one subscriber at a time. One of the best methods of attracting new subscribers is with video marketing.

Videos are effective because you can watch, read and listen at the same time thus it appeals to a wide audience. This is in contrast to text which just appeals to one segment of your subscribers. A good video can captivate your audience better than written content.

Top 7 ways to build your list with video

1. Giveaway

Offer a free video in exchange for signing up to your newsletter. For example create a video on “The Top 10 Ways to Promote Your Website.” When visitors submit their contact information they receive the video.

2. Sales page

Instead of spending hours writing a long sales page, create a video sales page using the same information and include pictures and sound. For example if you were selling skis, you could create an attractive video that included someone skiing down a snow covered mountain. An opt-in form could be placed within the content or as a drop down box.

3. Squeeze page

A squeeze page forces a person to enter their contact information in return for more information. For example use a video to initially attract visitors then promise they’ll receive videos containing more information after they opt in to your list.

4. Article marketing

Article directories allow a resource box at the end of the article to contain a link back to your website. Include a link directly to your video or link to the article on your website or blog containing your video.

Tip
Whenever you write a new article create a video from it as well then distribute it to multiple video sharing websites using Tube Mogul.

5. Forums and blogs

Search for forums and blogs in related niches then leave a comment, answer a question or participate in the conversation. Make sure you include a link to your video at the end your comment.

6. Video Blog

Create a blog that only contains your videos. Make sure you include your opt-in form on the blog to build your list. Alternatively include a video in your blog posts for visitors that prefer to watch rather than read your posts.

7. Social Media

Share your videos (or a link to your videos) on Facebook, Twitter, Digg, Reddit, StumbleUpon and other social media sites. This helps build a community around your niche. The speed of your list will grow in proportion to the number of people that view your videos. The more places your video appears on the Net the more people will see it.

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Herman Drost is the owner and author of
http://www.DrostDesigns.com
Web Design, SEO, Article Marketing

Filed Under: Video Marketing Tagged With: ,
February 15, 2010 by 5 Comments

Email List Building Benefits – Top 7

Email List Building is one of the most important activities you should do for your online business. Generating traffic from the search engines works well as long as you get high rankings. If Google changes their ranking formula or competing websites outrank your site, sales will dry up. Use several traffic generating strategies to promote your website in case one of the methods no longer work. Once you’ve created a huge subscriber list you won’t have to depend on the search engines or other traffic generating methods to make sales.

Top 7 Benefits of Email List Building

1. Build long term relationships

How often do you purchase a product online immediately? Unless you know exactly what you want or get enticed by the sales letter, you purchase the product later. This gives you time to think about it and make an informed decision instead of buying it spontaneously. When you receive several reminders about the product , it increases the chances of a purchase.

It’s easier to sell to customers who’ve already purchased something than getting new customers. Sending a newsletter to your list on a regular basis reminds customers about your products and/or service.

2. Offer valuable information

Newsletters can be used to offer great articles, product reviews, industry news, introducing new products, run a survey or ask a question.

3. Instant market research

Your email list can be a great source to find out what subscribers are interested in. A quick survey sent to your list will give you instant answers.

4. Offer special promotions

If you’re having a sale on your products you could offer them at a discount only to your subscribers. Treat them like close friends and they will become an invaluable asset to your business.

5. Make money quickly and easily

One email sent to your email list could produce instant sales if it’s a product your subscribers need. For example, you have 5000 subscribers and your product costs $100.00. If only 1% buy you still make $500 profit. That’s pretty good instant money. The larger and more responsive your list the easier it is to make money from it.

6. Get paid subscriptions

Some publishers offer paid subscriptions to their newsletter (e.g. $10.00/month). If you get 5000 subscribers you could make 50,000/month. The key is to offer information that is more valuable than the monthly subscription.

7. Offer advertising

Offer paid ads in your newsletter. A large responsive email list can be a very worthwhile investment for advertisers because they receive instant responses. Advertising can help cover the costs of producing and hosting the newsletter particularly if it’s not hosted on your own server.

You could also contact newsletter publishers to publish your articles in their publication in return for publishing their article in yours.

A small responsive list is better than building a huge list of subscribers that don’t respond. Don’t use spammy methods, or force people to subscribe and always offer a way to unsubscribe. Building a large email list takes time, so be sure to place opt-in subscription forms on all your web pages and offer an incentive (e.g. free report) for them to subscribe.

Related Article
How to Collect Email Addresses From Your Website

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Herman Drost is the owner and author of
http://www.DrostDesigns.com
Web Design, SEO, Article Marketing

Filed Under: Web Site Promotion Tagged With: , ,
October 20, 2008 by 2 Comments

List Building – 7 Strategies for Building Your List With Articles

You’ve probably heard it said “the money is in the list.

Let’s say you’ve built a list of 10,000 subscribers that opted in to receive your newsletter. This means they are interested in receiving information from you that helps their businesses grow. If you have a high quality product your subscribers want, sending one email to your list will generate instant cash. You didn’t have to rely on the search engines or spend money on pay per click campaigns.

7 Strategies for Building Your List With Articles

1. Write a high quality article

Your article should illustrate a large problem people are having in your niche then offer them an effective solution. For instance, in this article I am offering a solution to the problem of building a large list.

2. Create a call to action in your resource box

Direct readers to an opt-in page on your web site by offering a free report. The free report is to nudge readers to take action. If you don’t offer something for free, you may only get one or two people to click on the link to your opt-in page.

3. Write an effective opt-in page

Your opt-in page should integrate well with the offer you made in your resource box. Don’t trick people by offering something different to what you promised otherwise you will lose their attention and trust. Outline several benefits people will receive by giving you their contact information.

4. Create an effective opt-in box

Design a professional looking opt-in box because many online users are visual learners. The fields should ask for the person’s first name and email address. This helps you connect and build a relationship with your subscribers. Test your opt-in form before it goes live. I’ve subscribed to many opt-in forms that didn’t work so they lost a subscriber.

5. Create high quality free report.

Create a free report by combining some of your best articles. For example, if you’re writing about traffic generation you could offer a report titled “My 10 Top Evergreen Traffic Generation Strategies That Always Work.’

6. Create a series of follow-up messages

Sign up for an autoresponder service such as Aweber so you can touch base with your subscribers several times after they sign up. Your first message will include your report. The following messages can include some of your best articles. Remember, you are doing this to build an ongoing relationship with your list so you can offer new products and/or services.

7. Take good care of your list

The relationships you build with your list can last for a lifetime so make sure you continuously offer high quality unique content. As a reward for being a subscriber offer your articles to your list first. It’s a well known fact that people buy from people they trust.

*****************************************
Get 1000s of NEW visitors to your website without spending
a dime on advertising.

Read my new ebook “Article Marketing Strategies“…
to learn the most effective ways to write and submit articles.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Filed Under: Article Marketing Tagged With: ,
October 1, 2008 by 1 Comment

List Building – Top 7 Benefits of Creating an Effective Newsletter

What if all your web site traffic relied on getting traffic from the search engines?

It’s fine as long as you don’t lose your high rankings or are making a profit from pay per click campaigns but what if your rankings suddenly disappear and you can’t afford the cost per click?

Building a large newsletter list will safeguard your business because you create long term relationships with your customers.

Here are some other benefits of list building:

1. Make instant sales

With one click you can send a sales message to your entire list and make immediate sales.

2. Allow you to contact your subscribers several times

Most people don’t buy after one contact with them because you haven’t had time to build a trusting relationship. By touching them several times with great information you win their trust so they be more inclined to purchase your products or follow your recommendations.

3. Gain authority status

Providing continuous information that helps subscribers build their business will convince people you are an authority on your subject.

4. Find out what your market wants

Surveying your list enables you to quickly find out the types of information, products and tools they desire. You can then create products that satisfy their desires.

5. Viral marketing

If your newsletter contains high quality information, your subscribers will tell their friends about it. The viral affect of this happening will grow your list quickly. Make sure you ask your subscribers to tell their friends about your newsletter.

6. Build a community

Newsletter readers can receive more in-depth information than people just reading your web pages. They are also the first ones to receive your articles and special discounts. You spend time getting to know their needs, wants and desires to build a community of followers.

7. Generate repeat traffic to your web site or blog

Instead of people only visiting your web site once, you can bring them back repeatedly through your newsletter. People who purchased from you, are more likely to buy from you again than new customers. A newsletter helps you to stay in touch with them.
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Learn how to build a large list by writing and submitting articles
Read my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

Filed Under: Web Site Promotion Tagged With: ,
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