July 13, 2009 by 1 Comment

Google AdWords Tips – 7 ways to tweak your campaigns

So you’ve set up your AdWords campaign and the ads are beginning to get clicks. How do you keep tweaking your campaign for maximum profitability?

1. Split test your ads

If you only write one ad you won’t know if it’s your best one. For example your click through rate may be 1% on one ad and 2% on the other. You delete the lower performing ad then write another one. By continually repeating this process you increase your CTR and conversions.

2. Remove keywords that don’t get clicks

Delete or pause keywords that don’t receive any or few clicks and focus on keywords that receive the highest number of clicks. You can always create another ad group or campaign for low performing keywords.

3. Use exact match

Start off your campaign with broad match to see which keywords receive the highest number of clicks, then change their status to exact match to get more targeted visitors.

4. Make your ad more specific

By making your ad more specific you eliminate the tire kickers. You could still use broad match because the ad is very targeted.

Include your main keyword in an attractive headline. Include the main benefit in the second line, then tell them exactly what they will receive in the 3rd line ie ebook or product. Experiment with first letter capitalization for all the words in your ad. It’s been proven to increase CTR.

5. Create different ad groups for unrelated keywords

Only include closely related keywords in one ad group. For example create one ad group for services and another for your products. If 2 products are unrelated create a separate ad group for each of them.

6. Place a small amount of keywords in each ad group

If you place a large number of keywords in one ad group and you receive lots of clicks it will be difficult to determine which ones to keep. For example general keywords will easily receive more clicks than the specific ones. Start with approx 10-20 keywords per ad group then reduce them as you see which ones get the most clicks.

7. Do geographic targeting

Use Google Trends to determine which regions or states are the most popular then adjust your campaign accordingly. This helps to focus your ads only on areas of interest.

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Filed Under: Google AdWords, Web Design Tagged With: ,
July 1, 2009 by 2 Comments

Google AdWords Tips – How to Find Laser Targeted Keywords To Increase Conversions

The success of an AdWords campaign primarily depends on the keywords you are targeting. If you use general keywords you may get lots of impressions but very few clicks. If you get lots of clicks you may not receive any conversions. Your keywords must be tightly woven into your ads and landing pages.

7 tips to find laser targeted keywords

1. Find keywords that get lots of searches

A keyword that gets 1000 searches a month means 33 searches per day. Out of those 33 searches many will click on the web sites in the organic listings (listed on the left side of the page) plus you may have competing ads listed above or below yours that also include some of those searches. Therefore only use keywords in your AdWords campaign that receive lots of searches per month.

2. Use the exact match option

When using the Google AdWords tool for researching your keywords, use the exact match option. If you use the broad match option it will generate a higher number of searches(clicks) because the searches are not specific. For example if your keyword is “red shoes” you also receive clicks for “long red shoes”, red shoes for dancing” etc.

By using the exact match option the Google tool will only return monthly searches for that exact phrase. The numbers may not be as high as broad match but they will be more targeted.

3. Include misspelled words

Many people don’t enter the correct spelling of your keyword when searching the Net. You can capitalize on this by incorporating them in your campaign. For example “pitbull” may also be spelled “pit bull”, “pitt bull.” If you enter those terms in the search engines you’ll still find many listings. Make sure you check how many searches the misspellings your keyword receives. If it gets a good number of searches include it in your campaign.

4. Include negative keywords

If you just use broad match keywords in your campaigns, try to include negative keywords to weed out irrelevant searches that will only cost you clicks. For example by including the negative keyword “free” you eliminate people searching on free products.

5. Write laser targeted ads

Google rewards you for ads that are very specific therefore try to include the main keyword in the first line of your ad and if possible the other lines also. Tell your visitor exactly what to expect when they click on your ad ie type of ebook or product, etc. Your landing page should expand upon what was promised in the ad.

6. Use multiple research tools

Instead of just using the Google AdWords keyword research tool (which) everyone else uses), use other research tools such as WordTracker, Keyword Discovery and Search It. You’ll discover keywords that others are not using. These undiscovered keywords will cost less per click and have less advertisers (competing ads).

7. Focus on keywords with a high click through rate (CTR).

After running your campaign for several days you’ll notice the keywords that receive the most clicks and impressions. Remove or pause the keywords that receive a few or no clicks and concentrate on the high performers. You may even create a new ad group that just focuses on one high performing keyword. It will improve your CTR and quality score.

By finding and implementing these laser targeted keywords, you have a greater potential to create profitable AdWords campaigns.

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Filed Under: Google AdWords Tagged With: , ,