The beauty of making money with autoresponders is that it can be done on autopilot. Autoresponder software automatically stores prospects information in a database. A series of email messages can then be sent automatically at pre-determined intervals.

Example

Bill owns a sporting goods store and wants customers to keep coming back to his store and even tell their friends. He get’s a custom designed website for his business that includes an email capture form. He offers a free coupon for anyone that fills in the form. Once a customer submits the form the contact information is stored in the autoresponder software database. He creates a series of follow-up messages that include tips, updates, coupons and specials. These messages are loaded into his autoresponder to be sent out every 2 days. Customers are reminded about the store and tell their friends about the deals they can receive. This strategy results not only in increasing returning customers but obtaining many new ones as well.

Customers who purchase goods are offered to be added to the mailing list where they also receive the follow-up messages. This increases his sales. The autoresponder helps automate this part of his business leaving him free to do other things.

How online businesses can use autoresponders to make money.

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