11. Long term results
If your site is correctly optimized and well maintained it will sustain its high rankings for the long term. This means you will receive a constant stream of traffic that converts to ongoing sales.
12. Cross-browser compatibility
A correctly optimized site will work in all W3C-compliant browsers therefore it can be viewed by the greatest number of visitors.
13. Increase usability
I often view sites which are hard to navigate, read, find information or purchase from. By optimizing the site you allow to visitor to easily take the action you want them to perform and give them a pleasant experience so they will want to return.
14. Search engine accessibility
There should be no broken or orphaned links (those that don’t go anywhere) on your web site. All your pages should be accessible to the search engines so they can easily spider your site and rank it accordingly.
Conclusion
If you want to create a long term profitable web site that generates a continuous stream of traffic and sales then take action by employing professional SEO services.
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