How to Write an Autoresponder Sequence That Convert Into Sales

If you want to boost sales you need to build a relationship with your customers. Ninety percent of visitors to your sales page won’t purchase your product. This means you’re losing out on a lot of potential sales. Instead of relying on your sale page to convert visitors into buyers create a follow-up system by writing an email autoresponder sequence. This enables you to stay in touch with visitors.

How to Write an Autoresponder Sequence That Convert Into Sales

1. Thank you note

To get people to opt-in to your autoresponder sequence offer them a free report or an e-course. In the confirmation email thank them for opting in and include a link to your download page.

2. Offer 7 email tips

Create a series of 7 tips that inform your reader about your product. Each tip should focus on one major benefit of your product. Send a new tip every day for 7 days.

Remember the 80/20 rule. Provide 80 percent content and 20 percent pitch. You want the visitor to know, like and trust you before pitching your product to them.

3. Link to your sales page

On the 7th day link to your sales page. Your reader will now be more receptive to your product because you’ve given them valuable information.

4. Include a P.S.

Include a P.S. with an additional product benefit or reason to click through to the sales page.

Additional tips for writing your autoresponder sequence

Write an effective subject line
These are the first words your reader will see in their email box so it keep it short, catchy, and benefit oriented.

Write short paragraphs
People don’t want to read long email copy so write short paragraphs that can quickly and easily be read.

Write in a conversational tone
You don’t want to bore your readers so write as if you having a conversation with your reader. This will help make them feel more comfortable and trust your product recommendations.

Include product benefits
Explain how your product will solve their problem. If you can address their needs, wants and desires you’ll capture their attention.

Tell them what to expect in the next email
Let them know what they’ll be receiving in the next email. This will get them to look forward to the next tip.

The main purpose of your autoresponder sequence is to pre-sell your customer by answering their questions and solving their problems. Once you’ve placed them in a buying mood they’ll have less objections to purchasing your product.

By the time they’ve read your seven emails, your customers will feel as though they know, like and trust you — which convert into more sales.

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