How To Steal Your Competitors’ Audience With YouTube Video Ads

What if you could show your YouTube Video before your competitor’s videos which get millions of views and subscribers?

It will get you a ton of laser targeted traffic to instantly promote your video. You literally steal some of your competitors’ audience to rapidly grow your own audience. This is called Placement Targeting.

Here’s How To Set-up Placement Targeting Inside Google AdWords:

Watch the video below…

• Let’s enter the popular keyword phrase “six pack abs” in YouTube
• Click “search”
• Now you can see there are a number of ads at the top..I’ve got a very popular one here called “extreme six pack abs workout”
• Let’s check that out to see if it’s monetized
• You can see that an ad is playing before the video so that
  means it’s monetized and we can play our ad before that video
• You also see that it’s got over 18 million views and has over 3 million subscribers so this is a good video that we can play our video in front of
• So we simply copy that URL and we can add it to a text document
• Ideally we’ll compile a list of maybe several hundred URLS
  of different competitors’ videos
• Next you want to sign in to your Google AdWords account
• So all our campaigns are listed here
• Let’s go down to a test campaign..go to test 4
• And then we select “video targeting”
• Select “Placements”
• Click on the Placements box
• Select your ad group that you’ve set up..in this case “instream ad group”
• And then you just go to your video that you’ve selected…copy it and paste it into the text document then click “add placements”
• And now it says “YouTube Video Placements 1” “Extreme Six Pack Abs Workout”
• You can repeat this process by creating a list of competitors videos
  that are monetized and add all the URLs in the text document
• You can also “Search for suggestions” so say I put “six pack abs’ in here
• Click “search”
• Then check “YouTube Video Placements” “how to get six pack ab
  in 3 minutes for a kid”
• Click the link and here it’s got “how to get six pack in 3
  minutes for a kid” in your YouTube video placements
• After you’ve done that just click “Save”

Keep these 2 important things in mind…

1. Monitor your campaign over the next few days to see which
   placements are receiving the most views
2. Pause the placements that didn’t receive any views so you
   can focus on the ones that are performing the best

That’s it!
Now you know how to steal your competitors’ audience using YouTube Video Ads.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet.