I’m really excited today because I just spent a whole week working on a video that I’m expecting to go viral. Let me check the stats.
Oh no, this video only got a few views and no subscribers.
Let me ask you a question….
Do you often get discouraged when you don’t get any views or subscribers on a new video that you uploaded to YouTube?
Post your answer in the comments below, I’d love to read them and I’m sure others would too.
In this video, I’m going to show you seven ways to stay motivated on YouTube even when you want to give up.
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- Know your why.
What was the reason you started your channel in the first place? Was it to help others, make money, give value, exercise your creativity? I initially started my YouTube channel to create tutorials for web designing because I was a professional web designer. Later on, that changed YouTube tutorials because a lot of people are asking how to use video in their business. When I read comments from my viewers that I have helped them with their channel, it really motivates me to keep going. I highly recommend placing the reason why you started a YouTube channel somewhere prominent in your office or in your home so that it’ll remind you every day. - Avoid setting goals you can’t meet.
For example, you might setup upload schedule three times a week, but that might be too stressful, so, you might want to reduce it to one time a week. I used to upload three videos a week, but I found that scheduled too stressful, so I reduced it to uploading once a week or doing a live stream every week. Go with an upload schedule that you are comfortable with. - Don’t compare, especially when you’re just starting off or you’re a small channel.
If you compare your channel with the growth of a channel that’s been going for years, it’ll be easy to get discouraged. Instead, compete with yourself by trying to improve each video you upload by 1%. This can be your thumbnail, your title, your click through rate, or your audience retention. Also, keep in mind that every new person that’s subscribed to your channel is an actual human being. If you’ve got 50 people in a room that are all craving for your content, it would be very inspiring and motivating for you. Keep in mind that some videos only take off weeks, months, or even years later. For example, some of my videos that I created several years ago have generated the most traffic from my YouTube channel. - Get inspired with limitless video ideas.
You can get limited suggestions from YouTube by typing a keyword into the YouTube search box. You can also study the comments that people leave under your videos or under your competitors’ videos. A question that a viewer may have might be what all the other viewers are thinking about. Sometimes I’ll watch videos from some of the channels in my niche. All you have to do is go into YouTube analytics and YouTube will show you the channels that are similar to yours.
A secret tool that I use to get video ideas is TubeBuddy. It not only give you suggestions from the YouTube search bar, but it gives you related keyword phrases you can use. It’ll give you a keyword score for those keywords suggestions and also shows you all the competing channels for that keyword phrase. If you’re a small channel, you want to go for a long tail keyword phrase that has three, four, five words in length, it’ll be less competitive and easy to rank your video for.
Another place you can go for inspiration is look at your top 10 videos in YouTube analytics. These are videos that bring in the most traffic to YouTube channel. If you make a similar video to these top 10 videos, there’s a great probability that will do well in YouTube search and suggested videos. - Plan ahead.
It can be really stressful to keep a schedule of uploading a new video once, twice, or three times a week when you don’t have a new video ready to go. To avoid that, keep a running list of new YouTube video ideas. When I’m out and about, like I am today, I usually take my phone with me and jot down ideas on the notes app. You never know when inspiration hits you. It could be three in the morning or when you’re out exercising.
Besides keeping a list of topics on my notes app, based upon inspiration, you also keep a list of topics in the Google docs or an Google Excel spreadsheet. You also want to keep a content calendar so you know when to schedule your videos. Typically, I’ll create a video script for each new idea in Google docs. This is usually a list of bullet points so I stay on track throughout my video.
The best way to stay on schedule is to batch script and batch film your videos. Typically, I’ll create two or three scripts in advance so I can batch film multiple videos in one sitting. If you create a video series based upon a common theme, then it’ll be easier to write several scripts and batch film multiple videos. - Take action.
It’s so easy to procrastinate making a video. For example, I knew that today I was going to plan to make a video, but I wasn’t feeling it when I got up this morning. Instead of canceling it, I decided to go outside and start filming the video. Once I started filming, then I got into the groove. Sometimes you’re just got to hit record to start to get the juices going. Motivation comes from taking action, so, if you just start, then the motivation will kick in.
Another thing you do to get motivated is to change location. For example, when I tried to sit down and make this video in my office, I was not inspired or motivated until I got outside and started filming. Switching locations can be a great motivator. - Have fun.
If you’re not enjoying the process of creating videos, then when the going gets tough, it’ll be hard to keep going. If you’re passionate about your channel and your topics, it’ll be easier to keep growing your channel. Keep in mind that YouTube is long-term commitment. You may not see substantial growth for weeks, months, or even years down the road.
I get inspired and motivated when I read comments from viewers that says I solved one of their problems. Whenever I feel stressed out, unmotivated, or uninspired, I’ll go for a run or bicycle ride. In the winter, I’ll go skiing. Many of my creative ideas come to me when I’m not working. The worst time to make a video is when you’re stressed out and you try to force creativity, it just doesn’t work.
Bonus Tip
Join a Facebook group to get ongoing support.
I invite you to join my Facebook group, TubeVideoBootcamp, that has over a thousand like-minded creators. You can ask questions, get feedback, and interact with like-minded creators. I’ll place a link to the Facebook group in the description below this video.
Let me ask you a question.
Do you want to know how to get YouTube to promote your video for free?
If that’s a yes, watch this video on how to promote your YouTube video organically.
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