When YouTube introduced Shorts, almost everyone was using their phones to create them, however, I found it much easier to create them on my computer, yet nobody was talking about how to do it.
I had identified a content gap that nobody was talking about on YouTube, so I uploaded a video called “How to Upload a YouTube Short on YouTube from PC“.
As a result, it has attracted over 1 million views since it was published in 2021.
I wanted to share this experience so you can identify the content gaps in your niche nobody else is talking about, and make a video that stands out from your competitors.
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Discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.
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Here are 6 other ways to find content gaps on YouTube so you can
generate more traffic and revenue for your channel.
How To Use The Research Tab in YouTube Analytics
The Research Tab in YouTube analytics enables you to explore what viewers are searching for on YouTube. You can use this tool to research some of the top searches from viewers on your channel and all across YouTube in the last 28 days.
- Click on analytics in YouTube studio,
- click on the research tab.
- Under top searches, you’ll be able to see the top searches for your channel.
- Click see all…you can see all the top searches for your channel.
- If I want to save “how to make more videos on YouTube,” I can just click save
- If I click the three dots, I can click save, not interested, report or help.
- If want to explore a topic, I can just enter my topic in the search bar. For example, if I enter “how to research keywords for YouTube videos” then tap return on the keyboard, it says not enough info about your audience, but this is what’s searched on YouTube, how to research for YouTube videos, how to use keywords on YouTube, how to use the YouTube keyword research tool.
- If I click “see all” I get even more suggestions.
- Now if I want to find the content gaps, then click content gaps.
What is a content gap and how do they happen?
The content gap is a way of measuring what viewers are searching for and the results they find.
This happens when…
- viewers can’t find any results for their searches
- viewers can’t find an exact match for their searches
- viewers can’t find relevant videos for their searches
- For example, the content is old or low quality.
These are all content gaps I can use to make future videos.
- How to clear search history on YouTube,
- how to tag someone on YouTube video,
- how to clip a YouTube video.
- hown to use keywords on youtube
If I click on how to use keywords on YouTube, it shows me the top videos for that particular keyword phrase as well as the YouTube thumbnails.
This means when I make my new video, I can use a similar title and similar thumbnail to make it stand out from my competition. It also reduces the time to find new content ideas for future videos. If I scroll down, it shows content gaps for shorts.
I can use these content gaps to create future shorts videos for my channel.
If I scroll down further, it shows top searches related to keyword research. If I click see all, then I can see all the different keyword phrases that I can use for my future videos.
For example, if I click on “how to check tag ranking for YouTube video,” I can see the keyword phrases that are searched on YouTube, how to find tags on YouTube videos, how to properly tag YouTube videos, how many tags should I use on YouTube.
These are the top videos that I watched on YouTube, their titles and their thumbnails.
Now you know how to use the new research tab to find content gaps as inspiration for content that needs to be improved or doesn’t even exist.
How To Use The Reach Tab In YouTube Analytics
Another way to find the content gaps on YouTube channel using YouTube analytics is to hit the reach tab for a popular video. It will show you a bunch of search terms people are using to discover your video on YouTube.
For example, if I click on the reach tab for this video in YouTube analytics, then look under search terms, I can see all the alternative keyword phrases people are using to find this video. If I click “see more” under the traffic sources, I can see even more search terms that I can use for future videos that are related to the original video.
Use the same technique for any of your popular videos that are currently ranking on YouTube.
Analyze competitors videos to find hidden topics
Take a look at the content your competitors are creating on YouTube. then look for topics they haven’t covered yet. This will help you to identify the content caps that you can fill with your own videos.
For example, when I enter the keyword phrase, “how to easily translate YouTube comments to English on mobile,” there were no videos to be found on YouTube. Therefore, I created this video “how to easily translate YouTube comments to English on mobile.”
This video currently ranks at the top of YouTube and has gotten 117,000 views over the last two years. If I enter the same keyword phrase in Google, it shows my large thumbnail at the top of the page, and it currently ranks number one on Google search out of 124 million results.
Before you make your video, analyze your competitors’ videos to see if there are any topics they’re not covering. You can then fill the content gap with your own video.
YouTube Comments
YouTube comments are a great resource to find content gaps for your channel. If someone’s asking a question in YouTube comments, there’s probably a lot of people that are asking the same question but are too afraid to ask.
Make sure you read the comments under your videos to find the frequently asked questions people are asking about your content. It may be a content gap you can make a video for that easily ranks on YouTube, attracting evergreen traffic and revenue,
For example, here are some comments for the video I made on “how to easily translate YouTube comments into English on mobile“.
“Dude, how to change that setting like existing in French. Change that to English. I’m getting translated to Chinese while I need to switch it to translate to English. Could you please help. I can’t set the translation back to English.”
As a result of these comments, I created a Shorts video titled “YouTube comment translate app not working How to fix.”
Here’s my Shorts video. If I go to analytics, it says, this short has gotten 9,450 views since it was published, and that was just a few months ago.
As you can see, this Short currently ranks #1 on Google search out of 37,400,000 results and shows a large thumbnail at the top of the page. On YouTube the Short currently ranks on the first page of YouTube.
Add A Poll To The Community Tab
If you’re not sure what content your audience is interested in, add a poll to community tab.
Here’s a poll asking, “which title would you click on”
Here’s another poll asking my audience, “what topics do you need help with. If other Comment below” You can also add image polls such as this one where I ask “which thumbnail do you prefer” You can also use the community tab to quiz your viewers, upload an image or notify your viewers about your recent video.
If you’re one of the first ones to upload a video to YouTube on a trending topic, that video may skyrocket to the top of the search engine rankings. For example, YouTube recently talked about how to permanently remove the community guidelines warning from your channel.
When I read this news, I immediately created a video titled “How to Get Rid of Your YouTube Community Guidelines Warning For Good” It currently ranks on the first page of Google out of 40 million results. It also currently ranks on the first page of YouTube.
As a result, it’s accumulated 1400 views since it was published only three months ago. As long as the video ranks on the first page of YouTube and Google, it’ll receive evergreen traffic and revenue for years to come.
Research trending topics to attract lots of views
Previously, I showed you how to find content gaps using the research tab in YouTube analytics. If you click on the three dots next to a keyword phrase, then click on “Go to Google Trends” it’ll show me the trend data for that keyword phrase. It’ll also show me the interest over time.
This means if I make a video targeting the keyword phrase “YouTube playlist not showing” there’s a high probability it will do well in the search engines.
If I click on web search, you can see it’s also trending well on Google search. If I enter that keyword phrase into Google, it shows one of my videos I made in 2019 titled “YouTube Playlist not working, what can you do about it?”
If I enter the keyword phrase, YouTube playlist, not working into YouTube, it shows my video I created two years ago titled, “YouTube Playlist Not Working. what can you do about it?” and it currently has accumulated over 24,000 views.
As long as it continues to rank on the first page of YouTube and Google it will generate traffic and revenue for years to come.
The Benefits of Finding Content Gaps
A content gap is a way of measuring what views are searching for and the results they find. It happens when someone can’t find any results for their searches, they can’t find an exact match for their searches, or they can’t find relevant videos for their searches.
Content gaps are a great starting point to research videos that don’t exist or can be improved. The key to finding content gaps on YouTube is to be proactive and constantly look for opportunities to create unique and valuable content that meets the needs of your audience.
If you want to know how I got over 1 million views from a video I published two years ago, watch this video “How I got over 1 million views from YouTube and Google Search”
SECRETS TO INCREASE AUDIENCE ENGAGEMENT ON YOUTUBE
Discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.
Click here to learn more
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