So you decided to automate your email marketing. After doing a Google search on autoresponders and receiving hundreds of replies you end up confused because there’s so many options to choose from and each offer different price ranges. Let’s look at the different options and the prices associated with them.
Free auto responders
If you don’t care too much about the quality of service and are not concerned about the deliverability rate of your e-mails you could try a free autoresponder service. Some of the problems you might run into include spam complaints, lack of features or the company going out of business. If you wish to try a free autoresponder service take a look at listwire.com. It looks promising however I have not tried them.
Web-based autoresponders
This is the most popular type used by most online marketers because they are reliable, quick and easy to set up, have a high deliverability rate and enable you to store all your contacts in a database. Follow-up messages can automatically be sent to these contacts at pre-determined intervals.
Here are 3 of the most popular web-based services and their monthly pricing structures:
1. Aweber
Monthly Prices
$19 for 500 subscribers
$29 for 501-2500 subscribers
$49 for 2,501-5000 subscribers
$69 for 5001-10,000 subscribers
$149 for 10,001-25,000 subscribers
Aweber offers a one month trial for $1. You will automatically be charged $19 a month afterwards if you don’t cancel your account.
2. Get Response
Monthly Prices
Get Response is a little less expensive than Aweber
$9.95 for 250 subscribers
$14 for 251-500 subscribers
$18 for 501-1000 subscribers
$25 for 1001-2,500 subscribers
$45 for 2,501-5,000 subscribers
$65 for 5001-10,000 subscribers
$105 for 10,001-15,000 subscribers
3. Constant Contact
Monthly Prices
$15 for 0-500 subscribers
$30 for 501-2,500 subscribers
$50 for 2,501-5,000 subscribers
$75 for 5,001-10,000 subscribers
$150 for 10,001-25,000 subscribers
All the above services offer discounts if you prepay for the whole year.
Is there a less expensive autoresponder?
Yes! The service that I’ve used for several years to build my list and includes unlimited autoresponders is YMLP or YourMailingListProvider.
4. YMLP
YMLP Monthly Prices
$3.75 for 0-500 subscribers
$7.50 for 501-2,500 subscribers
$15 for 2,501-7,500 subscribers
$22.50 for 7,501-12,500 subscribers
$30.00 for 12,501-20,000 subscribers
With a trial account, you can use all of YMLP’s features and send up to 25 e-mails FREE.
If you want to save money then prepay for 6 months to get 5% off or 12 months to get 10% off.
My recommendation
If you want the best deliverability rate on the market use Aweber. If you need a great mailing list provider that includes autoresponders and is reasonably priced try YMLP.
Keep in mind that if you have a list of 1000 subscribers and you send a newsletter to them every week, the total subscribers for that month will be 4000. In this case you will need to purchase the $15 for 2,501-7,500 subscribers plan.
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