Do you want to drive more traffic to your website?
Do you want people to know, like and trust you?
Do you want to gain high search engine rankings?
If you’re currently not using YouTube to drive traffic to your website you’re leaving a lot of money on the table. Instead of haphazardly uploading your videos to YouTube think about the top reasons for using YouTube then create your own channel.
Top 7 Reasons to Create Your Own YouTube Channel
1. Brand your business
Building your business brand gets people to know you and stand out from your competitors. Video content can be more effective than textual content because viewers can see and hear you instead of just reading your content. Your audience will get a sense of who someone really is based on their voice, their face and their body motions. They will already feel like they’ve met you by the time the video is over.
2. Expand your audience
Some people prefer video content to textual content because it’s much more interesting to see and hear the content than reading it. This is particularly true if you create a “how-to” video. You have the ability to pause the video while you carry out each step. Uploading and promoting your videos to video sharing websites you will increase the exposure of your content to a wider audience than if you just relied on written content.
3. It’s fun
Creating your own video is fun because it feels like you’re interacting with your audience.It enables you to be creative and showcase your personality plus provide flexibility in your presentations. For instance if you want to talk directly to your audience create a talking head video. If you’re too shy to be in front of a camera create a slide show using power point slides and screen capture software.
Having your own YouTube channel is similar to having your own television channel.
4. Free exposure
It’s free to create your own YouTube channel. It only costs time to create your videos however Google makes it easy to upload them and storage is free. Even if your video receives millions of views you won’t have to pay for extra bandwidth.
The more videos you upload to your YouTube channel the more traffic you’ll receive.
5. Gain backlinks
Apart from adding a title and description for each video include the full URL of your website in the description so you receive a powerful backlink. The more backlinks your website receives the higher rankings it will gain in the search engines.
6. Gain high search engine rankings
Google includes videos in its search results. It’s easier to achieve high rankings for your videos than written content because there’s less compeition. YouTube is currently (as of the date of this article) the second most popular search engine. This means people are going directly to YouTube (instead of Google) to do a search on their keywords. If you’ve optimized and promoted the videos in your YouTube channel they may appear on the first page of the search engine results pages.
7. Build a community
YouTube enables visitors to share your channel or video URL and to embed your videos in their own websites. It also allows you to automatically share your video through social media sites such as Twitter and Facebook. Viewers can leave written comments under your video or even create a video response.
I recommend inviting visitors to join your email list within your video so you can build long term relationships with them and continually offer new products and content as long as they remain on your list.
Grab the opportunity to reach a wider audience and get greater exposure to your website by creating your own YouTube channel.
Visit the videos I’ve published on my YouTube Channel at:
http://www.youtube.com/user/isitebuild
Related Articles
Video Marketing: Top 7 Reasons to Use Video to Market Your Website
How to Make Your Own YouTube Videos
Ways to Increase YouTube Views – Top 10
How to Promote YouTube Videos and Rank Higher
How To Add A Video To A WordPress Website Using JW Player
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