75% of viewers are still watching this video around the 30 second mark. That’s much higher than my typical videos. Throughout the rest of the video, the average percentage viewed is 58%. This refers to the average percentage of a video my audience watches per view.
Let’s look at the results.
This video has got 30,000 views since it was published, accumulated 392 hours of watch time, 72 subscribers, and gained estimated revenue of $99. It still attracts 144 views every 48 hours.
How did I achieve these results so you can do the same for your next video?
Ask A Question
When you start your video with a question, it motivates viewers to keep watching to find out the answer.
Here’s how I started the video.
“Should you create a brand account or a regular personal account when starting a YouTube channel, which is the right one to use?”
Alternatively, you can make a bold statement or tease about what’s coming up later in the video.
Tell viewers what to expect
When you preview what kind of content your viewers can expect later in the video, it inspires them to keep watching to check out the answers.
“In this video, you learn how brand accounts differ from regular YouTube accounts, how to check if you have a brand account, and if you should migrate a personal account to a brand account if you already have an established YouTube channel.”
Interact With Your Audience
Instead of having a one way conversation with your audience, interact with your audience by giving them a call to action.
“Comment below if you have a brand account or personal account.”
You can also give a call to action at the end of your video by inviting viewers to watch a related video to the one that we’ve just watched. This will continue their viewing session on YouTube and increase the probability of your video getting recommended by YouTube.
Add Curiosity Hooks Throughout Your Content
I use Curiosity hooks throughout the video in the form of questions to reset the attention of my viewers and keep them watching. the video. Spikes in the audience retention graph are where I added questions during the video.
“How do you check if you have a brand account?”
Here’s another example I used on the video.
“How do you create a brand account?”
What caused the drop off at the end of the or retention graph?
As you can see, the audience retention was 93% at the start of the video. Retention remained at 75% around the 30 second mark and continued above 70%. halfway through the video. Retention started to decline around halfway through the video, then dropped down to around 40% near the end of the video. This was due to wrapping up the video. The big lesson is not to telegraph the end of your video, but add another curiosity hook to keep viewers watching.
If you liked this video, watch this related video on “12 ways to keep viewers watching your entire video”
You’ll be glad you did.
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