Autoresponder Mistakes and How to Correct Them

An autoresponder is a “must have ” tool for building an online business as it enables you to follow-up on your customers by sending them email messages spaced out over time. Customers who didn’t purchase your product immediately can be offered a series of tips that will warm them up to purchase from you later.

Top 7 autoresponder mistakes and how to correct them

1. Lack of follow-up messages

One follow-up message is not enough to get your prospect to know, like and trust you. Create at least 7 follow-up messages…the longer the better. A prospect may not have the time, need, desire or be in the mood to buy your product when they first see it however they may purchase it or another product at a later time.

2. Lack of valuable content

If you want to keep your subscribers offer them content that solves their problems. Don’t send them unrelated content or continually pitch new products but provide valuable tips that will help them build their business. The more valuable the content the more products you will sell.

3. Don’t use a free autoresponder

Even though it’s tempting to use a free autoresponder service, you’ll regret it later because it may not deliver all your emails. A professional autoresponder service cultivates strong relationships with all the major internet providers so you won’t receive spam complaints and they’ll make sure your email is delivered.

4. Not making it easy to unsubscribe

Some subscribers to your list may no longer want to receive your autoresponder messages therefore make it easy for them to unsubscribe by including a link at the bottom of each email. It’s a frustrating experience when there’s no way to remove your name from the list and you keep receiving email you don’t want.

5. Not tracking open rates

Tracking how many people viewed your messages shows you which marketing messages are working and which are not. Most professional autoresponder services have this feature included.

6. Not sending a thank you message

The first message a person should receive after submitting the op-in form is to thank them for subscribing. If you promised a free report include the download link. If you are sending them follow-up emails tell them they’ll be receiving more valuable tips to help them build their business.

7. Pitching instead of pre-selling

Your unsubscribe rate will increase based on how much pitching you do in your autoresponder messages. You should provide 80% content and 20% selling. Offering more content gets people to know, like and trust you. If you build long term relationships with your customers they’ll be more willing to buy your products.

If you avoid these top 7 autoresponder mistakes you’ll have happier customers and boost your sales.

And now I would like you to instantly claim your
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From Herman Drost – Web Design, Hosting, SEO

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