Zen Cart has many SEO features already built into it however lots more needs to be done to help your store get good rankings, attract visitors and begin making sales.

A. How to Optimize the Meta tags

Zen cart automatically pulls information from the database and uses that information for the meta tags. One problem with this is that the default setting places too many words in the title tags and doesn’t fill description and keywords meta tags for the home page and product pages.

Optimize your home page title tag

1. Edit the meta_tags.php file by going to:

includes-languages-english-meta_tags.php

2. Edit the line below by placing your most targeted keywords at the beginning of the title.


// page title
define('TITLE', 'Stainless Steel Sinks | Porcelain Sink | Eco Taps - SinkBiz.com');


3. Edit home page description and keywords meta tags

These tags are also included in meta_tags.php. The description is the small blurb the search engines provide visitors searching for your products. Create an attractive description that gets visitors to take action on your site.

Even though the keywords meta tags does not have much significance these days, include it anyway by adding approximately 10 keywords separated by commas or spaces.

Tip

Don’t place your business name at the beginning of your title tag unless you want visitors to come to your site based on its brand name. Place it at the end of your title tag as I’ve shown above.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO