One of the biggest mistakes beginning video marketers make is not having a clear purpose and goal when creating their videos. Video is currently the hot marketing trend so they jumped on the bandwagon without thinking long term. The author of “7 Habits of Highly Effective People” says “begin with the end in mind.” This means you have to think about the results you want to achieve with your videos.

Here are 5 steps to clearly define your video marketing strategy
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