I was on holiday with my family one summer and came across 2 fruit & vegetable stands on the side of the road. Visitors mostly gravitated to one stand but not the other?

Why?

The busy fruit stand simply displayed the fruit and vegetables in an attractive way so customers could quickly and easily select what they wanted.

The other stand was not organized. The fruits & vegetables looked cluttered because they were bunched together. This made it difficult to quickly make a good choice.

This comparison also applies to web sites. Try to see your web site through your customers eyes or get someone who doesn’t often use the web to navigate your site. If it’s difficult for them to know your site’s purpose or how to make a purchase, it will be the same for your customers.

If you’re serious about improving your web site conversion rates read this article on:

Why you MUST become fanatical at testing and tracking

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization