The biggest fear marketers face when creating their first talking heads video is speaking on camera. If you’ve never done it before it can be a scary experience. The first few videos I created it was obvious I was reading from a script because I wasn’t looking directly into the camera lens. Even though I was able to articulate the words clearly the videos didn’t engage the audience. To create engaging videos takes a lot of practice. Even after producing talking heads videos regularly for one year I still feel I’m a beginner.

3 ways to avoid creating talking heads videos
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