Content marketing is a great way to drive traffic to your website from the search engines and appeal to your readers. For example if one of your articles appears on the first page of Google you’ll receive a constant flow of visitors. One of the biggest problems is that your content may be competing with other authors on the same page therefore it won’t get read.
How to get visitors to discover your great content with Rel=Author Tag
Google includes a head shot next your content in the search results. When a person is searching for information they’ll more likely click through to your website because your content stands out from your competitors.
Top 7 benefits of implementing the Rel=Author Tag