An established website has a distinct competitive advantage over a new website because of the age of the domain, the amount of time it’s had to attract a variety of backlinks plus develop lots of unique content. Google rewards websites that have been around for a long period of time.
On the other hand a new website with a newly registered domain has little or no traffic because it hasn’t had time to build backlinks and therefore doesn’t rank well in Google.
So what strategy should a new website owner use to compete with established sites?
