Why should you add new and fresh content to your website?
How will it affect search engine traffic?
How does fresh content affect visitors?
Traffic is the lifeblood of your website. If you don’t attract visitors and convert them into paid customers you’ll soon be out of business. Google and the other major search engines love new and fresh content. Websites that are constantly updated tend to rank well in Google as long as they are optimized with keywords people are searching on.
For example let’s say you wrote content for a web page on web design trends in 2000 then wrote about the latest design trends for this year. Which page would a person like to receive when searching for the latest web design trends? Obviously they would want to get the most up-to-date information.
If a search engine wants to display the most targeted information for a specific keyword they’ll rank new and fresh content ahead of outdated content to stay relevant.
How to Stay New and Fresh With Your Web Page