An autoresponder is one of the most underused tools for online business owners. This is probably due to people not knowing what an autoresponder is or how to use it to benefit their business. Most sales are not made on first contact but are generated by following up on your customer through up-selling, cross-selling or sending reminders.
It often takes 7 to 10 follow-up e-mail messages before a customer trusts you enough to purchase your product. Autoresponder software enables you to do this automatically by sending out a series of e-mails at different intervals.
Top 7 autoresponder strategies to increase sales
