List Building is often one of the last tasks performed by a website owner. This is unfortunate because the longer you put it off the less income you’ll earn from your list. Most marketers focus on earning immediate sales instead of following up on their customers. They leave a lot of money on the table because they only give visitors one chance to purchase their product or service. If they opt-in to your list you would be able to build a relationship with them and sell more products.
So why do most online marketers fail to build a list?
Top 5 Reasons Why People Don’t Build a List
1. Unable to overcome fear
When you think about doing something you’ve never done before “fear of the unknown” takes over even if it’s a simple task. It prevents you from taking action so you continuously procrastinate. To overcome this you “just need to do it.” If you don’t have confidence to do it yourself, pay someone to do it for you by hiring a person on Elance (an outsourcing website for freelance professionals).
2. Don’t priortize
Running an online business requires you to accomplish multiple tasks ie marketing your products and services, content writing, creating new products, etc. List building is often left last because the marketer doesn’t recognize the income potential of marketing to their list of subscribers. Building a list means you can market products and services to the people on your list over their life time (as long as they remain on your list).
3. Lack of time
Once you understand how important list building is you’ll find the time to make it happen. More sales are made following up on your customers rather than going for the quick sale and never contacting them again. Don’t put off building a list of subscribers. You’ll be making a long term investment.
4. Requires technical knowledge
Most popular autoresponder services enable people to simply copy and paste the html form code into their web pages. It doesn’t require any html knowledge. If you’re using WordPress you can simply download, install and activate the contact form 7 plugin.
5. Don’t know what to say
Taking care of your list requires you to write email messages containing information that will help solve your customers’ problems. For example if you want to create an e-course you’ll need to create a series of autoresponder email messages. This can be intimidating if you don’t have confidence to do it.
Here’s a simple solution: Subscribe to newsletters, ezines and e-courses in your niche and observe how the content is written and what makes it effective. With the aid of the Internet you can study the experts. You don’t have to reinvent the wheel.
Start building your list today!
It will give you an opportunity to build close, trusting relationships. People prefer to buy from someone they know, like and trust rather than a total stranger. Once you get started you’ll soon get over your fears.
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