Landing Page Types – Pros and Cons

The types of landing pages you design depend on your goals and objectives. For instance if you intend to sell a product and want to get the best conversion rate, design a landing page that contains no distractions ie header, multiple graphics and navigation bar.

What if you want to add a blog to your landing page website? The best way would be to build your blog into the same landing page website using WordPress.

Lets look at the pros and cons of 3 types of landing pages

1. Landing Page With Own Domain Name

The purpose of this design is to get your visitor to read or scan the page then click the order button without being distracted or tempted to click elsewhere on the page. It’s a mini-site that only contains the necessary pages ie home, contact, disclaimer and resides on its own domain.

The main advantage of this type of landing page is that you can easily brand it using its own domain. This makes it easy for visitors to remember. If you create an affiliate program to sell your product it would be easier to affiliates to send them to a branded domain name associated with the product (ie productname.com)instead of a page within another website (ie mainsite.com/productname)

The main disadvantage of this type of landing page is that it’s difficult to obtain high search engine rankings (though not impossible) because it doesn’t contain much content. Google and other search engines love websites that continuously add new content so readers want to return to receive updated information.

Example
Article Marketing Strategies – attract web traffic with articles

2. Integrate landing page into your main website

This is where the landing page is part of your main website (ie subdirectory). The design could be different to the other pages of your site.

The main advantage is that you would benefit from the current rankings and traffic of your main site if it has been marketed for several years. Your landing page would immediately be indexed by the search engines and start receiving new visitors who may purchase your product. Another advantage is you don’t have to spend money on a new domain and don’t have to invest as much time and effort in marketing your landing page.

The main disadvantage of integrating the landing page into your main website is that your product page doesn’t have its own domain name for branding (unless you created a 301 redirect for a new domain). This makes it more difficult for affiliates to promote the landing page URL and it would also be more difficult to remember.

Example
Website Promotion Strategy – 101 highly effective strategies to promote your web site

3. Make the home page the landing page

This is a hybrid of the above 2 types of landing pages. This can easily be achieved with WordPress where you make the landing page the home page and subsequent pages can easily be added from the backend administration panel. Alternatively you could easily add blog posts to the WordPress site thus solving the problem of optimizing and adding new content to boost your search engine rankings.

Example
Urine Therapy – How to Cure Any Sickness

Before you decide on the type of landing page you want, think about your short term and long range goals. If you’re concerned about branding, design a website on it’s own domain. If you already have a website that gets lots of traffic and are not worried about branding, build your landing page in a subdirectory of your main site.

Related article
Landing Page Design Best Practices – Top 12

****************
To receive a quote on landing page design please visit:
Landing Page Design