Best Autoresponder Systems: Which Type is Best?

There are many different types of autoresponder systems available for online marketers so how do you select the best one? This depends on what you use it for, whether you can afford a monthly fee and how picky you are about the deliverability of your email.

Types of autoresponders:

Single autoresponders

These type of autoresponders are usually included in your web hosting account. They automatically generate a single e-mail response. This can be used very effectively for answering frequently asked questions. For example you can place a question on your web page and link the anwer to your autoresponder. The autoresponder software automatically sends the answer to the customer’s e-mail box.

Sequential autoresponders

These are used to send out a series of e-mail messages automatically over time. For example you can set up your autoresponder to deliver a new e-mail lesson every week for one year. This helps you to free up time to run your business.

Types of autoresponder systems – Which type is best?

There are 3 types of autoresponder systems. Web-based, Scripts, Desktop applications

1. Web-based autoresponder systems

These are self hosted solutions where you pay a monthly fee for the service. You simply login to your web-based account to create your series of e-mails. Your e-mail lists are stored on their servers and they provide the code for sign-up forms to be placed within your web pages. Companies like Aweber have the reputation of high e-mail deliverability to ensure your e-mails get delivered to your customers.

2. Autoresponder Scripts

This is a script that is installed on your server. If you are not able to install it yourself you can hire a person to do it for you. The cost of the installation will be much less than paying monthly fees. One of the problems associated with using an autoresponder script is that you may have to deal with deliverability problems and spam complaints.

3. Desktop autoresponder software

This is software that’s installed on your computer. It’s easy to set up and maintain and has a high degree of customization. Your mailing lists will always be on your computer so you’ll have total control.

My recommendation
If you’re creating multiple email lists, want to ensure the deliverability of your e-mail, and not worry about spam complaints I would go with a web-based autoresponder system. The monthly fee will pay for itself by saving you time, money and hassles.

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