“Oh, no, I’m going to lose monetization on my channel.”
“How am I going to make money on YouTube?”
“YouTube sucks. I’m going elsewhere.”
“My channel is screwed with these changes.”
These are just a few of the outcries from the YouTube community concerning the new requirements for YouTube monetization. In the video below, you’ll learn the pros and cons of enabling monetization on your YouTube channel and discover seven ways to get 4000 watch hours on YouTube fast.
Pros of monetization
Generate revenue from AdSense, link to an associated website from cards and end screens, super chat, sponsorships which are for gamers only.
What are the new requirements to enable monetization on your YouTube channel for 2018?
According to YouTube, once a channel reaches 4,000 watch hours in the previous 12 months and 1000 subscribers, it will be reviewed to join the YouTube Partner Program.
What if your channel is currently in the YouTube Partner Program?
Your channel will automatically remain in the YouTube Partner Program as long as it meets the requirements. If your channel is below the requirements, it will be removed from the YouTube Partner Program.
Cons of monetization
Unable to monetize your videos using AdSense ads, no longer link your cards and end screens to an associated website. However, you’ll still be able to link to videos and playlists with your cards and end screens.
Also, the previous links that you’ve added to your channel will remain there even though you’re not part of the YouTube Partner Program. No super chat, no sponsorships, which refers to gamers only.
Click here to watch my video on 7 alternative ways to generate revenue from your videos without AdSense.
Here are 7 ways to get 4000 watch hours on YouTube fast.
1. Trends.
If there’s a trending topic in your niche, jump on it right away and discuss it in a video. For example, I created a video when YouTube came out with the new requirements for monetization. As a result, I accumulated a lot of watch time hours and also attracted new subscribers. Use a website like Google Trends to discover the trends in your niche.
2. Livestreams.
The beauty about going live is that people spend more time on your video than the regular videos. This is because there’s live interaction going on during your live stream. It’s a great way to accumulate watch time hours quickly.
3. Collaborations.
This is a great way to expose your content to a different audience. As you do more collaborations, you’ll expand your audience, attract more subscribers and generate more watch time hours.
4. Increase upload frequency.
The more frequently you upload new videos, the more watch time hours and subscribers you’ll attract. For example, if you’re only uploading one new video a week you’re not going to attract many subscribers or accumulate much watch time hours. However, if you increase the frequency to two or three times a week, you’ll gain more subscribers and accumulate more watch time hours.
5. Increase audience retention.
This refers to the amount of time that viewers remain engaged on your videos. The longer they stay watching your videos, the more watch time you’ll accumulate.
Check the current audience retention for your videos by going to YouTube analytics audience retention. If your average audience retention is below 50% then work on improving it.
How do you increase audience retention?
Make sure you grab viewers’ attention in the first few seconds of your video. You can do this by asking a question or stating clearly, what your video is all about. The rest of your video content should reinforce what you introduced at the beginning. Also, make sure you reset the attention of reviewers every 10 seconds or so by creating a pattern interrupt. This could be as simple as adding a transition or adding some b-roll footage.
Make sure you also ask viewers to subscribe at the beginning and/or end of a video. This will help you to increase the subscriber count for your YouTube channel.
6. Playlists.
The beauty of playlists is that they contain a series of videos so people will binge watch your videos. When somebody watches multiple videos in succession, it greatly improves your watch time hours.
Therefore, make sure you link to playlists from your cards and end screens. You can also link to a playlist in your description and also pin a playlist link to the top of the comments. When people go to comment on your video they’ll automatically see the playlist link.
7. AdWords for video campaign.
Did you know that you can promote your video for as little as one cent per view with a video ads campaign? If you create ads that get good engagement, you’ll quickly accumulate a lot of watch time hours. Once you’ve got an ad that performs well, you won’t be very far away from achieving 4,000 hours of watch time. You could also run ads to gain subscribers. If you want to learn how to attract traffic using AdWords for video, click here to download my video ads cheat sheet.
BONUS TIPS
Here are 5 areas where you can add a subscribe link to your YouTube channel.
1. Include it on your channel banner
2. Include it in your video description
3. Pin your subscribe link to the top of your comments
4. Add a subscribe watermark across all the videos on your channel
5. Add a subscribe link under the video that’s embedded on your website.
Now you know 7 ways to get 4000 hours on your YouTube channel fast.
If you want to learn 7 alternative ways to generate revenue from your YouTube videos without AdSense, click here. You’ll not only generate more revenue than AdSense, but you’ll make it faster.
If you want to learn how to grow your audience on YouTube and
generate traffic, leads and sales on autopilot check out my
YouTube Marketing Course at: TubeVideoBootCamp.com
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